It’s been a long time coming for SpiffyUNO who delivered his long awaited debut album South Central. The Builders Music Group artist has been promoting his album heavily with his Freestyle Friday series and his latest EP, SC Freestyles: A Prequel to South Central. With features from Bad Lucc, Glasses Malone, Alia Zin, JaiRO and more, SpiffyUNO delivers an album that lives up to it’s name — a product of the environment, solidifying him as a force to be reckoned with.
Story | Adam Douglas
Image | Nico Blitz
South Central finds SpiffyUNO in the midst of a city plagued with gang violence, scandalous women and the struggles of an up and coming artist. Although troubled, Spiffy remains clear headed as he navigates his way through South Central set on finding the success he deserves:
“Lord keep my people out of poverty,
Moving out the hood would mean a lot to me,
There’s money out there I had to stop and see,
Bunch of different preachers same prophecy”
If the album’s prequel SC Freestyles wasn’t already enough proof that Spiffy is a gifted lyricist, then South Central definitely does it for him. On the 12 track LP Spiffy flows confidently through each song with his witty wordplay and aggressive delivery. He maintains this composure while touching on a wide variety of topics such as gold diggers on ‘Jezebel,’ to more sensitive subjects like battling alcoholism on the Alia Zin assisted single ‘L.A. Streets.’
“I stopped smoking so the drinking got heavy/ I mean..I’m only human so my thinking got heavy/ Your thoughts alone man can make or break you/ Or they can take you places that you don’t wanna be, it get ugly b”
With production handled by BMG’s in-house producer SoundsByKrock, guest producers DJ Fu, Didda Joe and GRAMMY award-winning Dem Jointz, South Central’s overall sound is primarily west coast with hints of new school/trap influences. The heavy drums and thick bass grooves give presence to the west coast vibes throughout the project, which contribute to the setting of the album.
South Central is the perfect way to introduce Spiffy to the scene, letting listeners know where he comes from and what he has to offer to the game. Spiffy isn’t just dropping bars and he isn’t just making radio friendly tracks, he finds a middle ground somewhere in between making honest music aimed at influencing the culture as a whole.