Los Angeles gave birth to artists like Ice T, N.W.A., Snoop Dogg, Nate Dogg, Warren G, and YG for instance, who sonically can be categorized into one sub-genre of hip hop: Gangsta Rap. Still to this day, the sub-genre can be identified with a hard kick, slapping snare, low keys, and synthesizers that can be harmonic and screechy at the same time. You wouldn’t catch this sound popularized anywhere else in the world, however, Phay manages to twist the classic sound with his own style in “West Coast Bopton“.
The Atlanta-based rapper is known for talking smack on all his records, which are instrumentally constructed with high keys and at a tempo of around 70-80 beats per minute. Challenged by producer Krikit Boi (Bay Area-based instrumentalist who also produced Phay’s record “Wallahi“), Phay tackles a beat that is the antithesis of his typical sound, but somehow manages to insert his 32 flavors into “West Coast Bopton“.
This record pays a lot of homage to the West Coast. Throughout the record, Phay shouts out Compton, Inglewood, and even the Bay Area to remind his fans that this isn’t a sound that he came up with. Rather, “West Coast Bopton” proves that Phay’s versatility would create an ideal unison YG and Ty Dolla $ign for instance, on records.
It’s one thing to be able to rap over a sub-genre’s sound and call it a day, but it’s another to be able to mix the sub-genre in your own style and call it your own. Listen to Phay’s Krikit Boi-produced record “Wallahi” to hear his ability to change between sub-genres so effortlessly.