“Fresh On Tha Beat, so you know that shit” is the tag you’ll want to get familiar with.
I first heard this tag on E-40’s The D-Boy Diary: Book 2 on the song ‘Bring Back the Sideshow‘. The song recalled music from the mid-2000s Hyphy Movement with a fresh sound from one of the Bay Area’s best up-and-coming producers.
Story | Nico Blitz
He goes by Fresh On Tha Beat; hip-hop producer from Oakland, CA who’s making a name for himself with production credits for Roach Gigz, Keak da Sneak, B-Legit, Nef the Pharaoh, Mistah FAB, and E-40 to say the least.
Below is our exclusive interview with Fresh where we learn more about his humble personality, his story into producing for the Bay Area’s heavy hitters, and his goals within the music industry.