Finesse Records Brings Mexico’s Underground R&B to New Crowd

When you think of independent R&B labels, your mind goes to American labels like Soulection or Colors’ R&B Only shows. With releases from featured artists like Jesse Baez, Girl Ultra and Guadalajara-based producer AWWZ, Finesse Records is making a name for itself as the leading authority on the burgeoning hip-hop and R&B scene in Mexico.

Story | Zara Hurtado

Self-described as “The Future Mexican NetLabel,” the independent label is making moves, hosting shows with artists like Kaytranada and James Blake, and consistently landing their artists spots on Boiler Room.

The label’s success is due in large part to Spanish crossovers of popular R&B songs, including Jesse Baez’s Spanish cover of The Weeknd’s “Tell Your Friends.”

With four years behind them and an ear for picking the best new names in R&B, Finesse Records is poised to be the next big tastemaker on your radar. Get a feel for the label’s sound on their SoundCloud here.

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