Let’s get something clear here, some music videos nowadays just do not make any sense. To be fair, some people will say that it is art, and it is subject to the viewer’s translation of the video. Fair point. But looking back at the 90s, and early 2000s, where shows like MTV’s Total Request Live, VH1’s Pop-Up Video and BET’s 106 & Park, ruled television airwaves with all the craze. And why? Because music videos were fun, and it took some extra quality time to put together a good video for fans to enjoy. It wasn’t just about artistic expression for the artists and production crew, but music videos gave fans a direct connection and interaction with the talent through the television screen.
Story | Jasmine Sabagquit
Kehlani gave us Cloud 19 in 2014, You Should Be Here in 2015, and in 2016 she has blessed our ears with a couple bangers: “CRZY,” “Gangsta,” and now, “Distraction” — a catchy R&B track about being into somebody.
In Kehlani’s words:
“It’s something fun and not serious, but not to where you don’t care about it. You’re like, ‘this is tight, you’re tight, you’re super cool.’ It’s like the homie but someone who respects what you got going on but still wants to make you feel good and stuff.”
And boy, distracted is exactly what we are feeling after watching the latest video from the Oakland-born songstress.
“I need you to give me your time. I need you to not wanna be mine. Are you down to be a distraction baby? But don’t distract me. Let me ask you baby. Do you, do you, do you, do you wanna be a distraction?”
The first thoughts that come to mind is nostalgia; back to the days where music videos had some sense into it, storytelling, attention to detail, chemistry between dancers and actors, and just plain fun! Throw it back to 1994 of TLC’s vibrant color schemes in “Creep” and to 1996 of Lil’ Kim and Lil’ Cease’s video for “Crush On You.”
Kehlani is stunning in each scene alongside her dancers and leading man, gorgeous model, Jordun Love. She dons her slick short hair, as well as colorful wigs to match each monochromatic scene, as she stares seductively into the camera, giving the audience playful winks and smiles. Kehlani knows what she’s doing, and confidently at that.
“I need you to respect it, yeah, yeah, yeah, yeah. Sometimes this shit get me stressing. So I need you with me to keep me right and keep me up all night. We can get faded. This life can make you so jaded. So we can stay shaded just do us and try to get it right.”
“Distraction” is such a tease, for new music, and for other obvious reasons, so if you haven’t watched it yet, push play and enjoy!
We can’t wait to see what she has in store from her much anticipated upcoming album! Go head Kehlani! We see you!