Yasiin Bey appointed as Unknown Union Creative Director

THE DISCUSSION:

Dante Terrell Smith Bey aka Mos Def, and currently known as Yasiin Bey, has recently been appointed as the Creative Director for South African inspired clothing line, Unknown Union.

Story By: Nico “Blitz” Triunfante

Images By: @UnknownUnion

Bey decides to take a step away from the hip-hop scene to materialize his creativity through a brand who’s message derives from 12th Century philosopher, Bernard of Chartres.

“In comparison to the ancients, we stand like dwarves on the shoulders of giants.”

The website currently features virgin lambswool long sleeve and shoulder cut jackets, stylized with unique patterns and varying between shades of blue, orange, grey and black. Price range for their products vary within the thousands of United States currency.

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Instagram.com/UnknownUnion

THE ARGUMENT:

This Bey x Unknown Union fusion take their image far from mainstream ideals, and primarily focus on the preservation of culture. When looking at their products, it very much promotes the simplicity of South African culture, and brings their world into ours.

Let’s see how far Bey can expand this particular culture across the world.

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Instagram.com/UnknownUnion

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