Spotify Matches with Tinder to Enhance Online Dating Compatibility

“What kind of music are you into?” Is widely considered a great conversation starter and might even lead to a first date. A person’s musical taste says a lot about them.

Story | Matthew Gonzalez

Image | Spotify

Have you ever wanted to seduce someone with your music? Introducing Tinder’s newest addition to the swiping experience, Spotify. Tinder allows users to share their favorite Spotify music playlist to play as their “Anthem.”

On Tinder’s latest update, Spotify was able to integrate music to influence the dating experience. Tinder currently suggests matches for users based off of mutual friends, common interests and proximity.

Now users are able to judge one another based off of their music preference, in addition to their compatibility. Users that have mutual music tastes are able to listen to each other’s anthem and top artists on Spotify.

Users are able to preview each other’s top Spotify songs with or without a Spotify account. Tinder users are able to define themselves based off of their anthem and have a track that gives a sense of identity.

“It’s that one single track that tells your story,” Spotify explained in its blog post. “That one song you can’t get out of your head. Where the lyrics of your life meet the rhythm of your soul. It may change as you change, but at any given time, you have an anthem — and the world is waiting to hear it.”

Tinder previously partnered up with Instagram in the update previous.

“Music is an important part of making new connections and getting to know existing ones,” said Tinder CEO Sean Rad. “Just like you go to the bar that plays your favorite music, you’re likely attracted to the people at that bar who enjoy the same music. We want to do the same thing with the Spotify integration.”

Bumble, a dating application similar to Tinder has already has the same deal with Spotify. Whitney Wolfe helped to grow Tinder, but she left the company and later sued it for sexual harassment. So if the swiping process of Bumble feels a lot like the dating app Tinder, that’s no coincidence. Bumble started with 12 out of 13 starting employees being women.

According to Spotify’s website, it claims more than 40 million subscribers as of this month.
Some 27 percent of Americans ages 18 to 24 reported using online dating, up from just 10 percent in 2013, according to Pew Research Center survey results released early this year.

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