Kamaiyah and YG Get Hyphy in “Fuck It Up” Music Video

Welcome Kamaiyah… Actually, she’s been around for a while, but just totally under the radar. The Oakland rap artist is at the pinnacle of the Bay Area’s rising stars list, and introduces the visual to her song “Fuck It Up” featuring YG off her debut mixtape A Good Night in the Ghetto.

Story | Nico Blitz

Image | The Fader

It’s no question as to why The Fader had the opportunity to create this hyphy reminiscent video since they broke the story on Kamaiyah’s existence to the rap world. Since I’m from the Bay Area, I appreciate that the video exhibited Bay Area lifestyle — sideshows, radio station 106 KMEL, and product placement of every Bay Area’s favorite alcohol (Hennessy) to say the least — and dance icons of the Turf Dancing movement.

There’s an obvious connection between the Bay Area and Los Angeles in terms of lifestyle and music. We enjoy similar sounds and express enjoyment in a hyperactive notion. Kamaiyah and YG go together like peanut butter and jelly when it comes to music, and the single “Why You Always Hatin” along with “Fuck It Up” are prime examples of it.

What struck me immediately before watching the video was a single thought to myself: “This is smart.” If this video had been released before “Why You Always Hatin” then Kamaiyah may have just looked like this newcomer who fortunately got YG on a song. Considering the song is 7 months old, but the video is brand new, it looks like an extension of “Why You Always Hatin” that shows Kamaiyah isn’t just a chorus rapper. Yes, she actually can rap.

We’re expecting more from this dynamic California duo in the future. But seeing how A Good Night in the Ghetto and Still Brazy were released this year, we may have to wait until 2017 to see what they can cook up together.

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