Let’s face it, Chance the Rapper is the hottest name in Hip Hop right now. After his BET Hip Hop award winning mixtape Coloring Book, the “Fool Wit It Freestyle” visual is dropped by Supa Bwe, which features Chano from 79th from his Dead Again 3 mixtape. The visual, created by songwriter and illustrator Abel Gray, presents a miniature Chance the Rapper and a giant Supa Bwe walking in opposing directions in a forest.
Story | Nico Blitz
What’s interesting is the fact that they’re walking in opposing directions. Although this song seems to be about the relaxation that rap brings for the two gentlemen, it also seems to be sharing their views on society.
In the middle of Chance’s verse, he states:
But now I’m woke, I’m wide awake, LA was the hideaway/Lying in the jungle but you will not take my pride away
This is a warning to Supa Bwe — considering his career currently isn’t as big as Chance’s — saying that Hollywood isn’t totally out to help a rising star for their benefit. Hollywood looks to benefit itself and the money a rising star could bring in. Essentially, Chance feels like he’s lying to himself by being in the jungle of Los Angeles, but his pride — his adamancy on not signing to a record company — will never be taken away from him.
Coming from Supa Bwe’s perspective, it’s easier to succumb to the propagandized benefits that Hollywood has to offer. So imagine in the video, that Chance had already made his way to Hollywood and is on his way back to Chicago. Although not as big as he could be with the help of a record company, he still walks away as himself and his pride.
On the other hand, imagine that Supa Bwe is heading to Los Angeles feeling big and ready to take on the industry with intent to change it through social consciousness.
Magic with the water and some talent, complicated potions
They call most of us niggas thugs, all these propagated notions
Though Chance would enjoy seeing social consciousness enter the industry, there’s no way a record company will buy into it. Therefore, his verse as he’s walking away from Los Angeles, is presented as a peaceful warning to the urban hillbilly Supa Bwe.
Essentially we’re left with two motives at the end of the day: make money fast, but not how you want it — or make money slow, but exactly how you want it. With the help of record deals, it’s easy to popularize your music through massive promotion and succumbing to the latest sound, but those alone defeats the purpose of creativity.
At that point, decide if you’re willing to give up something you love for monetary rewards.