At first his name may deceive you, as it sounds like a rapper who’s solely motivated by money. But once you pass that deception, you’ll find that Cash Campain has a vocal range that’ll resonate throughout your entire body. Born Cameron Parker, the R&B singer’s stage name is broken into three parts. ‘Cash’ is influenced Johnny Cash and actress Rosalind Cash, ‘Cam’ is half of his government name, and ‘Pain’ is an acronym for “Passion, Art, Integrity, Nonstop.”
We first heard of Cash Campain on his single “Holy Matrimony“, which puts a twist on Musiq Soulchild’s 2007 hit “B.U.D.D.Y.” and features his younger brother and rapper Caleborate, though he’s been in the game for quite some time. His creative father once had a stereo system build onto the walls where a teenaged Cameron would play anyone from Musiq Souldchild, India Arie and Michael Jackson, memorizing their songs from the lyrics, melodies, and vocal inflections. His love for the King of Pop led to the materialization of his debut album Michael in ’79, where Cash recreates Michael’s Thriller album cover. The album’s standout single “Cheat Codes” is what truly got people interested in Cameron Parker, as it generated over one million plays on SoundCloud.
However, one million plays on SoundCloud isn’t enough to satisfy Cash Campain’s undying hunger to create. His 2017 opus Valley Hi brings R&B nostalgia to another level. From the first record “Nothing Even Matters“, Cash brings you through a number of eras of rhythm and blues. It begins with a slow tempo that’s reminiscent of 90’s soul, and quickly escalates to the 2000’s with “Holy Matrimony“.
Later through the album, we get a glimpse of the subgenres Cash is successfully able to tackle. For instance on “Sin“, we hear Cameron on a more jumpy, rhythmic beat that reminds me of Lionel Richie’s “All Night Long”. He then busts out the acoustic strings on “Hennessy VSOP“, proving that he’s more than capable of being any type of R&B singer you’ve adjusted your ear to.
But the most interesting track is the last one. “Two Cities” tells the story of Cameron Parker as a child of divorced parents. He confesses his struggles from moving from house to house and spending the holidays in different locations year-by-year. The song expresses his unfortunate feelings, but ironically its built with instruments that inspire optimism. Essentially
Valley Hi is exactly why Cameron Parker is such an amazing artist. With every song he’s able to catch any sound you’ve built your ears around, and he’s able to execute each record by still being Cash Campain. It’s rare to find an artist who’s able to be themselves and cater to mainstream America, but his philosophy states, “You don’t gotta sell out, but you gotta buy in.”
Cash belongs on your playlists from solo-dolo rides in the whip, to the songs you play right after (or while) you and your significant other get down. No tour dates are announced, but he’s ready to take on any place that appreciates great R&B.