The “Grow Food” music video has gone viral with nearly 200,000 views and it’s all a part of a promo stunt by Appetite for Change (AFC), a North Minneapolis nonprofit. The organization uses food as a tool to build health, wealth, and social change.
Story | Taylor Preza
Image | BET
In the video, the youth spread their important message of actively choosing healthy foods in a fun musical format. We see kids rapping in community gardens and throughout the urban neighborhoods with a clear-cut message. At first it may seem like they are only rapping about food, but through the visual aesthetics, the message delves deeper into the roots of social change as well.
“Grow Food” has been established as an ongoing project of AFC’s Summer 2016 Youth Employment & Training Program.
Chancellor Tha Beast directs the music video in collaboration with Beats & Rhymes.
For more information about AFC, visit http://appetiteforchangemn.org