Beastie Boys’ Ad-Rock Pairs with Keep for Planned Parenthood Shoes

Ad-Rock Keep Shoes

Adam Horovitz aka Ad-Rock of the Beastie Boys pairs with Los Angeles vegan shoe company Keep, creating footwear in which net proceeds will go to Planned Parenthood.

Story | Nico Blitz

Feature Image | Keep Company

“The Ramos” is Keep’s classic midtop inspired by the wintertime. The water-resistant shoe features the colorway for Planned Parenthood with exchangeable black and magenta laces. Additionally, Ad-Rock’s last name is split between the left and right pair as a reminder of his support for women’s rights to their bodies.

“I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies,” Horovitz said.

Following the days of Small Business Saturday, Ad-Rock claims to be a strong supporter of small businesses, and furthermore women-run businesses.

“I collaborated with my friend Una [Kim, founder of] Keep shoes not just because I wanted warm sneaks, but because I support small business,” Ad-Rock said. “I support women-run business. I support Asian-American-run business.”

The Vegan shoe model is going for $97, and can be pre-ordered for shipment in late February 2017. You can pre-order your pair at the Keep’s website.

Founder of The Lunch Table. Writer, DJ and Master of Ceremonies.

About Nico Blitz

Founder of The Lunch Table. Writer, DJ and Master of Ceremonies.

View all posts by Nico Blitz

Leave a Reply

Your email address will not be published. Required fields are marked *