88rising is the label to look out for. Founder Sean Miyashiro’s goal was to highlight Asians in music to reveal an underrepresented fanbase in America. With artists on their bill that include Rich Brian, Joji and NIKI, 88rising can easily captivate your ears with a mixture of Hip Hop, Trap, R&B, and Soul that implement bi-linguality so perfectly.
With Long Beach native and 88rising signee August 08 flexing his songwriting abilities on their debut collaborative project, Head in The Clouds easily becomes this summer’s anthem for anyone who enjoys silky summertime vibes and needs help getting over a breakup. The 17-track opus starts off with “La Cienaga” from Joji and NIKI, a confession about the pressure and loneliness that comes with fame, and immediately shifts to the United States’ more popular trap music in “Red Rubies” and “Swimming Pool” from Rich Brian and the Higher Brothers.
In our interview with 88rising, Rich Brian, Joji, NIKI and August 08 briefly discuss the difficulties that came with formulating this project since their sounds aren’t synonymous. Additionally as the most popular Asian-based record label in hip hop, the group touched on what it means for them to be the faces of an underrepresented culture amongst those of the genre.